Thibaut

​Social Media Management: 

• Established a social media content strategy for Instagram, Pinterest, Facebook, LinkedIn, and YouTube.

  • Instagram: Increased the average engagement rate by 40% and drove a 25% increase in overall follower growth.

  • Pinterest: Increased average monthly engagements by 390% and drove a 75% increase in overall follower growth.

  • Facebook: Drove a 25% increase in overall follower growth, with an average engagement rate of 8.26% per year.

  • LinkedIn: Drove a 64% increase in overall follower growth, with an average engagement rate of 14.31% per year.

  • YouTube: Created Thibaut’s channel in 2023 and grew the account by 1.7k subscribers in one year.

• Attributed an average monthly revenue of over $10,000 from Instagram and over $500,000 from Pinterest.

• Produced more than 100 Instagram Reels, achieving an average engagement rate of 0.44%, with an average of 30,000 views and over 1,000 engagements per post.

• Filmed and edited high-quality long-form and short-form video content on iPhone and Adobe Premiere. Conducted on-location filming, handling sound, and camera operations to produce high-quality visual and audio content.

• Sourced and collected UGC photography to create a comprehensive library for marketing use.

• Managed a digital advertising plan for Instagram, Pinterest, LinkedIn and YouTube to ensure budget is maintained (over $15,000 per year) and ad campaign meets targeted goals set at the beginning (drive sales, grow followers, increase web traffic).

• Collaborated with interior designers to create engaging content, driving brand awareness and increasing social media engagement through strategic partnerships and influencer campaigns.

• Generated comprehensive monthly and yearly social media analytical reports that monitored and analyzed key performance metrics including impressions, reach, clicks, engagements, etc.

• Organized and successfully planned over ten events per year (across the US and in London), including, but not limited to, corporate showroom markets, private business dinners, and company-hosted parties. Responsible for securing locations, working with various vendors for flowers, table rentals, AV equipment, catering, etc., managing and communicating RSVP updates with the internal team, developing event budgets, managing expenses, and ensuring that all marketing assets are approved and sent to the appropriate people/places.

• Managed the distribution of requested products to media outlets, ensuring timely delivery and proper presentation to enhance brand visibility and press coverage. Coordinated and communicated the launch of new collections and styles to press contacts, resulting in increased media exposure and favorable coverage.

• Monitored media coverage and public sentiment, providing a monthly digest of all editorial features.

• Supervised and mentored a marketing intern during the summers of 2022 and 2023.