Leads social media content and video production at Staten Island University Hospital (Northwell Health), creating patient stories, physician interviews, and event coverage. Collaborates with leadership and clinical teams to drive digital storytelling, manage content calendars, and ensure brand alignment across platforms.

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• Planned, filmed, and edited short-form video content, including patient success stories, behind-the-scenes features, event coverage, and educational segments.

• Drove year-over-year growth in 2025 vs. 2024, increasing total impressions by 182%, engagements by 454%, and net new followers by 289% across all platforms.

• Coordinated logistics for video shoots, including location scouting, shot listing, scheduling, and release approvals

• Utilized iPhone for filming and Adobe Premiere Pro for post-production to deliver high-quality, engaging content optimized for social media.

• Developed and maintained a content calendar across multiple platforms (IG, FB, LI), aligning posts with hospital events and seasonal healthcare topics.

• Partnered with leadership, clinical departments, and the marketing team to pitch and align on a social media strategy.

• Utilized Adobe Workfront and Sprout Social for content planning, routing approvals, and publishing across platforms.

• Uploaded and tracked patient consent forms, ensuring full legal compliance for digital media use.

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