As a Marketing Coordinator for the Integrated Marketing Communications department during my graduate studies, I played a pivotal role in managing the weekly Bobcat Bound Newsletter. This initiative was designed to decrease the turnover rate of students before they began their studies at Quinnipiac University. My efforts contributed to the lowest student dropout rate in the past five years. Additionally, I conducted various research projects, including SEO analysis, alumni outreach, and inter-departmental collaboration. I also spearheaded the creation of two Instagram accounts, @quadmissions and @newqubobcats, tailored to engage incoming freshmen. I was responsible for developing and curating posts, stories, and copy to build a welcoming and informative online community for new students.