For this project, my group and I took on the challenge of expanding a "trust leap" company, like AirBnB, to a new demographic. We targeted older adults aged 50-70 and developed a campaign centered around the concept of "be F.R.E.E. - Fly. Reserve. Experience. Explore." As the creative lead, I crafted this theme to encourage our audience to embrace new experiences and live life to the fullest. Below are two advertisements I designed for the campaign, reflecting our objective and target audience while showcasing two of AirBnB's premium properties. Each ad emphasizes the freedom and adventure available through AirBnB, tailored to appeal to our chosen demographic.